Across a span of a year and a half, I designed digital artworks for various Netflix shows, including Black Mirror, Chris D’Elia Comedy Special, Luna Petunia, The Ranch, Grace and Frankie, Arrested Development, and more. Adhering to key themes identified by Netflix for promotion, I developed distinct versions for each algorithm group to facilitate A/B testing. These artworks were tailored for various formats, from Desktop to TV to App to Tablet, ensuring effective communication and enhancing engagement with Netflix users.

One show I was particularly proud of was Black Mirror. Through various tests, the version featuring the cracked device with the title across the surface emerged as the highest-clicked image amongst across all of Netflix’s AB testing for the season.